How Product Customization Increases eCommerce Revenue in the US & UK (Data-Backed Guide)
Honestly, this is the annoying dilemma of many owners of ecommerce stores: You drive traffic. Customers browse products. But conversions stay low. In many cases, the issue is not marketing but the shopping experience. The US and UK shoppers of today do not simply want to purchase any more products. They desire products that are designed by them. This is where a product customization changes the whole game. Nowadays, tools such as Fancy Product Designer enable ecommerce shops offers interactive product design features that dramatically increase engagement and revenue. Let’s break down why this works, with real data and real ecommerce pain points. The Super Issue: Generic Products Don’t Excite Shoppers Think about it. When customers see a regular T-shirt, mug, or phone case, they will tend to compare the prices with the competition. But if they create the product themselves, then something psychologically changes. And the product becomes personal. Data confirms thi...